It doesn’t matter how your users opt into your services, you still need to make sure that they are rewarded for their time when they do. For this reason, you need to make sure that their push notifications are beneficial to them and if you send out too many notifications then you risk losing them altogether. On the other hand, if you don’t send out enough notifications then you will be missing out on this as well so finding the happy medium really is crucial.
So what is determined as being valuable? Your push notifications should encourage your customers to perform an action that benefits you and them. For example, when they redeem a special offer, it benefits you because you get the sale and it benefits them because it gives them the chance to take advantage of it. Another way for you to make your push notifications valuable would be to enable location services. Location services allow you to send the location of your customer to the app and this is a great feature. For example, if your customer lives near a coffee shop and they end up travelling then your business could send them a push notification when they are nearby so they can take advantage of what they have to offer. This would be deemed as being valuable information because it means that you can give your customer the deal or discount they want as well as getting a sale yourself to someone who is actually nearby.
The Reuben Singh app is a prime example of what makes a great app. It includes his biography, a call to action page and even some information about the scholarship promotion he has on at the moment so it is very useful to whoever has it installed.